Threaded by Ma was born out of a simple DIY kit, a little bit of creative jugaad, and a whole lot of patience, mostly taught to me by my daughter. They say embroidery is therapeutic, but I’ll be honest: sometimes it means stitching for hours only to undo it all because it didn’t feel “just right.” But that’s exactly why I love this art form. It is slow, it is honest, and unlike mass-produced goods, it allows me to pour real emotion into every loop and knot.

Whether I’m turning a cherished photograph into a stitched memory, crafting a quirky keychain, or hand embroidering a tee, my goal is to make something that tells a story. I believe that sometimes stitches break so better ones can bloom, and that the best things in life are handmade with a little imperfection and a lot of heart. I hope you find something here that feels like a warm hug, stitched just for you. 

Sonam Srivastava

Founder, Threaded by Ma.